WineEastNews
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curred in two subsequent legislative sessions. What seemed like
a simple process suddenly became much more involved. Wilson
and other leaders of the trail made regular trips to Albany to meet
with lawmakers and transportation officials about the proposed
change and put a little pressure on them to approve it. Their efforts finally were successful in June.
Margo Sue Bittner, owner of The Winery at Marjim Manor in
Appleton, N.Y., said her winery was the fourth to join the association in 2004. In that first year 5,000 people visited the winery,
she said, adding that in 2012 the winery attracted 40,000
visitors. Bittner said the trail signs are instrumental in helping
tourists navigate the region.
The Niagara trail will essentially be split into one section running along Lake Ontario's southern shore, known as the Niagara
Wine Trail Lake, and another section running parallel further
inland called Niagara Wine Trail Ridge. The trails link the New
York cities of Niagara Falls and Rochester.
"This new configuration will make it easier for tourists and visitors to find our wineries," N.Y. state Sen. George Maziarz said in
a statement released by his office. "Signage, literature and other
tourism-promotion materials need to be updated to reflect the
wineries in existence now and new wineries that are springing up
almost every year."
The trail association includes 17 wineries. When the change is
official, it will be joined by the two targeted for the initial expansion.
H&W_Dec10.qxp 10/12/10 10:59 AM Page 1
—Andrew Adams
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