Issue link: http://winesandvines.uberflip.com/i/144804
CLOSURES design reproduction from a given capsule manufacturer. "I believe that the capsule/closure treatment is a major contributor to the success of a package design. When reproduced faithfully, a well executed and designed capsule can add just the right accent to lift the entire package presentation." Advising the client Exactly half of respondents stated: "I have strong recommendations and will try to influence my clients if I think they need to consider other options." Meanwhile 42% reported, "I'm flexible and can adapt to whatever preference my clients have. I'm familiar with all the options and know their strengths and weaknesses." Penniman commented: "The line is blurring between the appearance of cork with foil and screwcap closures. I am mostly concerned with shelf impact and appropriateness of design: how it visually supports the packaging concept." "The amount of decoration is usually reflected by the price point of the wine. A $10 bottle will often have more decoration than a more expensive bottle. The higher the price point, the more minimal the decoration," Auston said. Auston cited one pricey exception. "Occasionally, a special decoration like the cast metal button tops made by the Argentinian company Apholos are appropriate for high-end wine. Caymus uses them on its Mer Soleil Silver. They are very expensive and hard to apply, but they eliminate the need for a capsule." Professional designers are hired because they know all the details. They know Capsule colors, solid or swatch, subtly complement label design on these Tony Auston packages. Q As a designer, do you have strong preferences/recommendations about design elements for wine closures/ capsules? 50% I have strong recommendations and will try to influence my clients if I think they need to consider other options. 42% I'm flexible and can adapt to whatever preference my clients have; I'm familiar with all the options and know their strengths and weaknesses. 8% I have no particular preference for closures/ capsules but am happy to share my experience. Win es & Vin e s AU GU ST 20 13 47