Issue link: http://winesandvines.uberflip.com/i/144804
The Flash Report Flash Reseller No. of Domestic June Offers Cinderella Wine Invino Last Bottle Wines Last Call Wines Lot18 The Wine Spies Wine Woot Wines Til Sold Out WineShopper 4 81 15 46 20 25 35 49 29 Average Flash AveragePageviews* Price (750ml) Discount (000) $22.41 $20.41 $51.07 $21.69 $42.77 $23.81 $16.12 $20.36 $20.64 Latest Flash Data Complete flash data is available to subscribers: winesandvines.com/flash Flash Offers Continue to Slip Flash SiteS COMPARED FOR JUNE 35% 40% 44% 46% 24% 27% 46% 53% 36% >1 130 125 149 173 10 313 587 100 Source: WinesVinesDATA, winesandvines.com/flash *Source: Compete.com, June 2013 Total flash offers for domestic wines in June fell 21% compared to the same month last year. The total number of page views for the major flash websites also declined from December to May. Wine Woot, a subsidiary of Amazon, attracted a total of nearly 750,000 page views in December 2012, making it the most visited flash site by far. Yet by May 2013, Wine Woot's total views had shrunk to 215,623, slightly less than WTSO's total of 222,164. While Invino is the leading site by the number of offers, it accounts for a relatively low rate of page view traffic with an average of 150,000 views per month. —Andrew Adams Flash Sites by Page Views Over Time 800 n Wine Woot n Wines Til Sold Out n Lot18 700 Number of Page Views (1,000s) 00 00 00 00 00 00 00 00 0 METRICS 600 n Invino n Wine Shopper n Last Bottle n Last Call Wine n The Wine Spies n Cinderella Wine 500 400 300 200 100 0 Dec 2012 Jan 2013 Feb 2013 Mar 2013 Apr 2013 May 2013 Source: WinesVinesDATA, winesandvines.com/flash Flash Discounts for a Sample of Napa Valley Wines Offered in June Discount Winery/Brand Winery Varietal/Type Vintage Winery Flash StateRetailPrice 16% 20% 22% 28% 36% 43% 44% 53% 65% Dominus Estate Merus Wines (Altvs) Marketta Winery Robert Mondavi Winery Beaulieu Vineyard Rustridge Winery Dyer Vineyard Black Stallion Estate Winery Nicolette Christopher Cellars CA CA CA CA CA CA CA CA CA Blend – Red Cabernet Sauvignon Chardonnay Cabernet Sauvignon Cabernet Sauvignon Zinfandel Cabernet Sauvignon Chardonnay Cabernet Sauvignon 2009 2009 2010 2009 2009 2007 2003 2010 2006 $199.99 $75.00 $36.00 $139.00 $125.00 $35.00 $90.00 $32.00 $75.00 $169.00 $59.99 $28.00 $99.97 $79.99 $19.99 $49.99 $14.99 $26.00 Winery Size Flash In CasesSite 10,000Last Call Wines 1,000 Wine Spies 500 Cellar Angels 325,000 Wired For Wine 1,200,000 Wines Til Sold Out 2,500Lot18 350 Wine Spies 5,000 Wines Til Sold Out 450Last Bottle Wines Source: WinesVinesDATA leading Flash sites Company Name URLPrincipals Affiliation Cinderella Wine cinderellawine.comGary Vaynerchuk Wine Library Invino invino.comTony and Danielle WestfallGood Company Wines Last Bottle Wines lastbottlewines.com Cory Wagner Blicker Pierce Wagner Wine Merchants (BP Wine) Last Call Wines lastcallwines.com Michael Rockower Canals Hamilton Wine Store, N.J. Lot18 lot18.com Philip James, Kevin Fortuna The Wine Spies thewinespies.com Jason Seeber, Brandon Stauber Wine Woot wine.woot.com David and George Studdert Amazon Wines Til Sold Out winestilsoldout.com Joe Arking Roger Wilco (liquor store) WineShopper wineshopper.com Rich Bergsund, Mike Osborn Wine.com Source: WinesVinesDATA, winesandvines.com/flash 12 W in e s & V i ne s AU G U ST 20 13 Operation Releases one wine at noon and one at 9 p.m. M-F. Buys only from distributors. Offers two to four new wines daily for 48-72 hours, or until the wine is sold out. Offers one wine until sold out. Offers four to six wines per day, available until sold out. Advertising platform for wineries to sell directly to consumers. Sells one wine each day, 365 days per year. One deal daily M-F. Emphasizes interactivity. Winery controls price. Sells one wine at a time from midnight EST until sold out. One new event per day, with one to five products.