Wines & Vines

July 2013 Technology Issue

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S A L ES & M A R K ET I N G licensing, knowing that this company has the resources to keep up with the constantly changing regulations in the various states, and keeping us on track with proper and timely filings," said Mary Pat Sullivan with Chappellet Winery in St. Helena, Calif. The big advantage is that many of these firms have been doing this for a long time and are familiar with the most efficient ways to get the job done. Of course, this also comes at a price, but it is usually a fair price, so the winery has to weigh the best use of its own people and their time vs. the compliance company's fees. Leading States for DtC Shipment Choosing a compliance company <1% 1-2% 2-4% 4-6% 6-10% +10% Shipments to California, New York, Texas, Illinois and Florida represent more than half of all U.S. wine shipments, as listed in the Direct to Consumer Wine Shipping Report. Here are three pointers for choosing a compliance company: 1) Schedule an appointment with a couple of these companies and talk with them. You need to find the best fit for the needs of your winery, just like you need a label printer that can best handle your wine label needs and a grower that best fits your grape needs. A long-term relationship that helps the winery grow its business is beneficial for both parties. 2) Know that any relationship a winery has with a compliance company 22th Annual Wine Industry Financial Symposium Target Wineries By: Size Location Production Details Sales Data New Wineries Since The Wines & Vines Online Marketing System (OMS) WinesVinesDATA WINESANDVINES.COM/OMS "The Global Environment for Wine" The Premiere Financial and Economic Event in the Wine Industry September 23 & 24, 2013, Napa Valley Marriott The Wine Industry Executive Survey and Wine Industry Financial Survey Robert Smiley, Professor Emeritus, Director of Wine Graduate School of Management, U.C. Davis INDUSTRY KEYNOTE SPEAKER David Dearie, CEO, Treasury Wine Estates Monday, September 23 Tuesday, September 24 Seminar & Symposium Registration: 11:00 a.m. Registration: 7:45–8:15 a.m. Monday Networking Lunch: 11:45 a.m.–1:30 p.m. Wine Industry Financial Seminars: 1:30 p.m.–5:00 p.m. Wine Industry Financial Symposium: 8:15 a.m.–4:00 p.m. Reception and Dinner: 6:00 p.m.–9:00 p.m. The Hudson House, Beringer Winery, 2000 Main Street, St. Helena, CA Financial Sponsors' Wine Tasting & Reception: 4:00 p.m. For a full program, visit our website Registration opens end of July www.winesymposium.com 707-255-9222 Win es & V i n es JU LY 20 13 33

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