BROAD STROKES CONTINUED
SHIPMENT VALUE IS GROWING FASTER THAN VOLUME
The total value of all wine shipped direct to consumers from wineries in 2012 increased by 10% over 2011 to $1.46
billion. This represents a 24% increase over the value of 2010 shipments.
Volume and Value of Wine Shipped from 2010-2012
Volume
Average price per bottle is steadily
increasing
Value
Vol: +7.7%
Val: +9.9%
3.4 M
$1.6 B
$39
Vol: +9.3%
Val: +12.5%
2%
2.6 M
$1.2 B
2.2 M
$38
$37.63
Total Value
Total Volume (Cases)
$38.42
$1.4 B
3.0 M
$1.0 B
$37
$36.56
$36
2010
1.8 M
2010
2011
2012
2011
2012
$0.8 B
SMALL-SIZED WINERIES DOMINATE DIRECT SHIPPING
Wineries are categorized by
annual case production
Limited Production
Under 1,000
Very Small
1,000-4,999
Small
5,000-49,999
Medium
50,000-49,9999
Large
Over 500,000
Small-sized wineries account for just over 50% of all shipments, while this category of winery only accounts for 5.2%
of domestic wine production
Share of value by winery size
Large
3%
Medium
23%
Limited Production
5.4%
Small wineries account for only 5% of total
production, but hold 51% of the value of all
direct-to-consumer shipments.
Very Small
17.4%
Small
51%
5% of total
production
51% of total
sales value
shipcompliant.com • winesandvines.com •
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