BROAD STROKES
Winery Direct-to-Consumer Shipments Continue to Surge
DIRECT SALES SURPASS U.S. WINE EXPORTS
The value of winery-to-consumer wine shipments outpaced the value of domestic wine exports* in 2012,
accentuating the importance of the direct to consumer channel.
Direct-to-Consumer
$1,465,933,542
Value Direct-to-Consumer Shipped
Value of Direct-to-Consumer Shipments in 2012
72 bottles
Domestic Exports
$1,430,000,000
$1.2 B
$.6 B
shipped every minute
$0
JAN.
FEB. MARCH APRIL
MAY
JUNE
JULY
AUG.
SEPT.
OCT.
NOV.
DEC.
*SOURCE: WINE INSTITUTE
3.1 MILLION CASES OF WINE WERE SHIPPED IN 2012
Total number of cases shipped in 2012 increased by 7.7% over 2011 for a total of 3,179,602 9-liter cases.
Monthly Volume Shipped in 2011 and 2012
2011
2012
37% of shipments occur in last quarter
+10% +13%
Total Volume (Cases)
400 K
Q1
22%
-1%
+14%
+26%
300 K
200 K
Q2
23%
Q3
18%
100 K
0
JAN.
4
Q4
37%
FEB. MARCH APRIL
MAY
• shipcompliant.com • winesandvines.com
JUNE
JULY
AUG.
SEPT.
OCT.
NOV.
DEC.
