Issue link: http://winesandvines.uberflip.com/i/131907
METRICS The Flash Report Flash SiteS COMPARED FOR APRIL Flash Reseller No. of Domestic April Offers Cinderella Wine Invino Last Bottle Wines Last Call Wines Lot18 The Wine Spies Wine Woot Wines Til Sold Out WineShopper Average Flash Price (750ml) 6 141 10 43 19 27 39 72 29 Average Pageviews* Discount (000) $21.27 $24.74 $26.05 $30.99 $31.43 $23.38 $18.90 $20.32 $20.67 39% 42% 50% 40% 22% 34% 48% 52% 36% 27 37 58 111 219 27 406 218 135 Source: WinesVinesDATA, winesandvines.com/flash *Source: Compete.com, Apr. 2013 Complete flash data available to subscribers: winesandvines.com/flash Special Offers Fuel Spike in Prices Flash prices have stayed relatively constant aside from dips around the start of the year and a sharp increase during the summer of 2012. The highest prices in the past 28 months came in June and July of 2012, when offers of older vintage Napa Valley wines by Invino raised the average retail price to nearly $60 and the average flash price to $37. Aside from this increase in the average prices, the flash discount stayed relatively constant at 40%. In April of this year, a special sale by Invino helped push the total number of offers to 440. Invino's 141 offers in April were almost double that of Wines Til Sold Out, which had the second highest number of offers at 72. Offers are down slightly from last year as Lot18 pulls away from flash sales to operate more as a wine club. —Andrew Adams Flash Prices Over Time 60$60 50$50 Average Retail Price 35% 40$40 40% Average Discount 39% 41% 41% 39% 35% 39% 38% 30$30 Average Flash Price 20$20 Jan 11 Apr 11 Jul 11 Oct 11 Source: WinesVinesDATA, winesandvines.com/flash Jan 12 Apr 12 Jul 12 Oct 12 Jan 13 Apr 13 Flash Discounts for a Sample of pinot noir offered in april Discount Winery/Brand 23% Foris Vineyards Winery 24% Stoller Vineyards 28% Flowers Vineyard & Winery 43% Domaine Drouhin Oregon 43% Q8 54% Fulcrum Wines 58% Keller Estate 60% Torii Mor Winery Region/ State Varietal Vintage Winery Vineyard Retail Rogue River Valley OR Pinot Noir 2008 $35.00 Willamette Valley OR Pinot Noir 2010 $25.00 Sonoma Coast CA Pinot Noir 2010 $89.99 Willamette Valley OR Pinot Noir 2010 $79.98 Russian River Valley CA Pinot Noir 2011 $105.00 Monterey County CA Pinot Noir 2010 $54.00 Sonoma Coast CA Pinot Noir 2010 $40.00 Willamette Valley OR Pinot Noir 2007 $65.00 Flash Price $26.99 $18.88 $64.99 $45.98 $59.97 $24.99 $16.99 $26.00 Winery Size Flash Site In Cases 40,000Good Juice Direct 10,000 Cinderella Wine 20,000Last Call Wines 18,000Last Call Wines 100,000Lot18 1,000 Cinderella Wine 1,500 Wines Til Sold Out 13,000Last Bottle Wines Source: WinesVinesDATA leading Flash sites Company Name URL Principals Affiliation Operation Cinderella Wine cinderellawine.comGary Vaynerchuk Wine Library Releases one wine at noon and one at 9 p.m. M-F. Buys only from distributors. Invino invino.comTony and Danielle WestfallGood Company Wines Offers two to four new wines daily for 48-72 hours, or until the wine is sold out. Last Bottle Wines lastbottlewines.com Cory Wagner Blicker Pierce Wagner Wine Offers one wine until sold out. Merchants (BP Wine) Last Call Wines lastcallwines.com Michael Rockower Canals Hamilton Wine Store, N.J. Offers four to six wines per day, available until sold out. Lot18 lot18.com Philip James, Kevin Fortuna Advertising platform for wineries to sell directly to consumers. The Wine Spies thewinespies.com Jason Seeber, Brandon Stauber Sells one wine each day, 365 days per year. Wine Woot wine.woot.com David and George Studdert Amazon One deal daily M-F. Emphasizes interactivity. Winery controls price. Wines Til Sold Out winestilsoldout.com Joe Arking Roger Wilco (liquor store) Sells one wine at a time from midnight EST until sold out. WineShopper wineshopper.com Rich Bergsund, Mike Osborn Wine.com One new event per day, with one to five products. Source: WinesVinesDATA, winesandvines.com/flash 12 W in e s & V i ne s J U NE 2 013