Issue link: http://winesandvines.uberflip.com/i/131907
Trends and milestones for shipping wine directly to consumers. 2 Introduction Executive summary 2 Highlights 3 Scope and Method 3 Broad Strokes 4 Who is shipping wine? 5 The price of wines being shipped 6 What wines are being shipped? 7 From where is wine being shipped? 8 Napa County 10 Sonoma County 10 Rest of California 11 Oregon 11 Washington State 12 Rest of the United States 12 To where is wine being shipped? 13 Report Contributors Jeff Carroll, ShipCompliant Pawel Smolarkiewicz, ShipCompliant Lynne Skinner, Wines & Vines EXECUTIVE SUMMARY There are any number of ways to gauge the importance and This report looks at the winery to consumer shipping chansignificance of a given wine distribution channel. How much nel for the months January 2012 through December 2012, revenue does a channel represent? To what degree does the examining this distribution channel from a number of perindustry as a whole and in its parts spectives including who is shipping, depend upon the distribution chanIn 2012, Direct-to-Consumer what is being shipped, the cost of nel? How do consumers respond to the products being shipped and from shipments outpaced the channel? where it is being shipped. domestic wine exports In 2012 the winery-to-consumer shipping channel, a sub-segment of the direct to consumer channel, expanded at a rate that indicated it is growing and remains significant, particularly to the luxury wine consumer and the smaller artisan wine brands that serve this sector of the market. 2 • shipcompliant.com • winesandvines.com During the 12-month period covered by this report, more than $1.46 billion worth of wine was shipped from wineries to consumers. At this amount, the winery-to-consumer shipping channel has surpassed the value of wine exported from the United States—a significant milestone.