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GRAPEGROWING JEREMY BALL also saw a great vineyard expansion— especially for Chardonnay and Pinot Noir. There weren't many local wineries to absorb all of this production, and much of the fruit was (and continues to be) shipped to other wine regions in the state to bolster California appellation wines, or provide unclassified "filler" for other appellation wines. However, many more production facilities were built after 2000, and the Central Coast is crushing much more of its fruit. Smaller brands also are showing that the Central Coast can easily compete with the best appellations in California for many varieties. Terroir-driven wines with unique flavors and qualities are possible when the fruit is carefully grown and made into wine. In addition to Pinot Noir and Chardonnay, Santa Barbara County growers experiment with cultivars such as Albariño, Tempranillo and little-known Mediterranean varieties. is a superb tourist destination. The Santa Lucia Highlands AVA has a great reputation for Pinot Noir, and growers there continue to fine tune clones, rootstocks and trellis systems to improve wine quality and a sense of the unique terroir on alluvial fans and escarpments located on the west side of the Salinas Valley. Many vineyards also are using a vineyard latitude analysis and solar tracking to find ideal row direction. with other nearby amenities like historic missions, beach towns and lots of lovely scenery. Paso Robles is shining as a region Trends Santa Barbara County also enjoys the wine for Rhone-style wines as well as Zinfandel Central Coast wine tourism has dramatitourism draw and has 201 wineries in the and Bordeaux varieties. cally increased during the past 15 years. area, according to WinesVinesDATA. The In Monterey County, growers have The Paso Robles region has utterly transmovie "Sideways" was one of the best things planted second- and third-generation formed itself as a wine country destinathat ever happened to wineries in the region, vineyards and have perfected techniques tion with more than 250 wineries and a for dealing with cold winds and humidity. and its close proximity to thirsty Southern gentrified and charming downtown that California wine drinkers makes it a favorite Besides producing fruit for wineries outside rivals the town of Healdsburg in Sonoma weekend destination. Besides the area's the region, there is also an expanding County, Calif., for great accommodafine wine industry in Monterey County. reputation for good Pinot Noir, the region is a tions, restaurants and shops. It really is hot bed of alternative variety experimentation Eighty-two wineries produce wines the center of winemaking in the 11:56 AM from 42 different varieties, according toPage 1 GovtLiaison_Dir08to 11/29/07 2:00 PM region ranging from Albariño Tempranillo and Mori_Nov05.qxt 9/19/05 3:29 PM AgfastDriplok_Sept07 8/9/07 P and has become a fun tourist destination other lesser known Mediterranean varieties. WinesVinesDATA, and Monterey County TTB Won't deteriorate in hot or cold weather or in harsh chemical environments. DRIPLOK™ SUPPLIERS OF QUALITY VIRUS CERTIFIED GRAFTED GRAPEVINES Irrigation Dripline Holder •DripLok™ won't stretch out of shape. •Its built-in 'saddle' prohibits cutting into drip tubing. •Withstands mechanical harvesting stress. •Competitively priced. •Conveniently packaged. •Will last up to 5 years in the field. •Available in 2 sizes. For your nearest dealer, contact: Toll-Free: 877.552-4828 909.451.2299 • Fax: 909.593-8309 Deadline for Custom Grafted Order For Spring Planting is January of Previous Year For Further Information & Pricing Please Call or Write 1912 Concession 4 R.R. #2 Niagara-on-the-Lake Ontario, Canada LOS 1J0 Phone: 905-468-0822 Fax: 905-468-0344 LABEL APPROVALS Low per-label costs Gov't. Liaison Negotiations or Footwork Reasonable Hourly Rates TRADEMARK SEARCHES As Low as $185 Your trade names or designs are searched at the U.S. Patent Office to help establish valuable ownership or avoid costly legal liability. Over 100 years' total staff experience handling every government liaison need for industry. Phone or write for details. 200 N. Glebe Rd., Suite 321 Arlington, Virginia 22203 Phone: (703) 524-8200 Fax: 525-8451 TOLL-FREE 1-800-642-6564 Major Credit Cards Accepted www.trademarkinfo.com Since 1957 W IN ES & V I NE S MAY 2013 79 Pag