Issue link: http://winesandvines.uberflip.com/i/122527
COVE R GSI TO R Y PACKA NG (Continued from page 33.) Cooper's Hawk has a sideline of custom labels, mostly in extremely short, two- and three-bottle runs. After using a Primera printer "for years," said Paul Tillman, who's in charge of the custom-label business, last October the winery bought a QuickLabel Kiaro! "The beautiful thing about this printer" is, according to Tillman, "It takes a little bit to get it, but once you set it, it's perfect." Settings are very accessible, he said, and you can set it to print over die-cuts. The front label graphics are beautiful in Tillman's eye and, he said, "In speed and quality, there is no comparison. There are no maintenance issues. We can print high quality with vibrant color." For back labels, Cooper's Hawk still uses an older model QuickLabel printer. "More geared to pharmaceutical use," it's perfect for back label, low-graphic applications, Tillman said. Many of the one-off or other short-label orders come from wine club members. "People can upload a cell phone photo. The software is built in, and we have people in-house with Photoshop knowledge, which helps." For this e-commerce and DTC market, Cooper's Hawk Winery (top row) offers many custom label choices. Vino Tabi of Santa Cruz, Calif. (bottom row) also customizes labels for clients. "We have six stock options. For larger clients, we can handle in-house production of custom labels with logos. They can be as intensive as you want to take it," Tillman said. As these experienced users describe, in-house label printers provide a power- Wat e r m a r k L a be l s A DIVISION OF LUSTRE-CAL CORPORATION Building on Four Decades of Innovative Packaging and Label Solutions • Unsurpassed Quality and Superior Value • Innovative Materials and Short Lead Times • Customer Focused 715 S. Guild Ave., Lodi, CA 95240 • 209.370.1616 info@watermarklabels.com • www.watermarklabels.com 36 W in e s & V i ne s M AY 2 01 3 ful tool to drive custom sales and please DTC consumers. While mini-printers have obvious advantages for tiny wineries, these larger producers make it plain that they can also take a valuable place in the equipment battery for wineries of any size.