Issue link: http://winesandvines.uberflip.com/i/122527
METRICS The Flash Report Flash SiteS COMPARED FOR March Flash Reseller No. of Domestic March Offers Cinderella Wine Invino Last Bottle Wines Last Call Wines Lot18 The Wine Spies Wine Woot Wines Til Sold Out WineShopper Average Flash Price (750ml) 4 69 17 42 36 24 43 64 26 Average Pageviews* Discount (000) $23.91 $19.87 $25.47 $39.08 $30.58 $27.07 $17.67 $18.17 $15.32 39% 42% 46% 37% 24% 30% 44% 52% 39% 20 72 61 51 249 29 359 326 99 Source: WinesVinesDATA, winesandvines.com/flash *Source: Compete.com, Mar. 2013 Complete flash data available to subscribers: winesandvines.com/flash Offer Variety by Flash Sites Wine Woot had the most diverse selection of wines in the past 12 months. Compared to the five other major sites with the most offers, Wine Woot posted 317 offers, or nearly half of its total offers, for wines like Grenache or less popular major varietals like Merlot and Syrah. The most popular wine in the flash segment, Cabernet Sauvignon, accounted for just 15% of its offers. Wines Til Sold Out, on the other hand, offered 251 Cabs, 125 red blends and 116 Pinot Noirs with just 99 offers, or 14% of its total, for less popular wines. Invino posted a high number of Cabernet and Pinot offers, but the site also had 308 offers for other wines. Cabernet, Pinot Noir and red blends accounted for 57% of the 5,333 total offers in the past 12 months by all flash sites. —A.A. Number of Offers by Type of Wine for Leading Flash Resellers Figures for 12 months ending March 2013 109 340 125 117 251 82 223 80 93 106 62 47 118 42 117 67 32 27 47 80 74 41 79 37 116 132 70 247 94 47 36 Wines Til Sold Out 99 131 Last Call Wines Red Blend Cabernet Sauvignon Chardonnay Wine Woot 317 Invino 308 Pinot Noir Zinfandel All Other Lot18 120 Wine Spies 0 150 300450600750 900 1,050 1,200 1,350 Source: WinesVinesDATA, winesandvines.com/flash Flash Discounts for a Sample of wines from california's Central coast in MARCH Discount Winery/Brand Region/ State Varietal Vintage Vineyard 11% L'Aventure Paso Robles CA 25% Vina Robles Inc. Paso Robles CA 26% Wesley Ashley Wines Santa Barbara CA 38% Point Concepcion Wines Santa Barbara CA 44% Clayhouse Wines Paso Robles CA 52% McClean Vineyards Paso Robles CA 53% Roblar Winery Santa Barbara CA 57% Derby Wine Estates Paso Robles CA Red Blend Red Blend Red Blend Pinot Noir White Blend Syrah Cabernet Sauvignon White Blend Winery Retail Flash Winery Size Flash Site Price In Cases 2010 2010 2009 2007 2011 2007 $45.00 $20.00 $38.00 $40.00 $29.25 $23.83 $39.99 $14.99 $27.99 $24.99 $16.25 $11.50 2010 2009 $30.00 $13.99 $30.00 $13.00 6,500 25,000 1,000 2,200 25,000 8,000 Lot18 Good Juice Direct Cellar Angels WineShopper Wine Woot Wine Woot 5,000 Wines Til Sold Out 1,800 Last Bottle Wines Source: WinesVinesDATA leading Flash sites Company Name URL Principals Affiliation Operation Cinderella Wine cinderellawine.com Gary Vaynerchuk Wine Library Releases one wine at noon and one at 9 p.m. M-F. Buys only from distributors. Invino invino.comTony and Danielle Westfall Good Company Wines Offers two to four new wines daily for 48-72 hours, or until the wine is sold out. Last Bottle Wines lastbottlewines.com Cory Wagner Blicker Pierce Wagner Wine Offers one wine until sold out. Merchants (BP Wine) Last Call Wines lastcallwines.com Michael Rockower Canals Hamilton Wine Store, N.J. Offers four to six wines per day, available until sold out. Lot18 lot18.com Philip James, Kevin Fortuna Advertising platform for wineries to sell directly to consumers. The Wine Spies thewinespies.com Jason Seeber, Brandon Stauber Sells one wine each day, 365 days per year. Wine Woot wine.woot.com David and George Studdert Amazon One deal daily M-F. Emphasizes interactivity. Winery controls price. Wines Til Sold Out winestilsoldout.com Joe Arking Roger Wilco (liquor store) Sells one wine at a time from midnight EST until sold out. WineShopper wineshopper.com Rich Bergsund, Mike Osborn Wine.com One new event per day, with one to five products. Source: WinesVinesDATA, winesandvines.com/flash 12 W in e s & V i ne s M AY 2 0 1 3