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WineEast The goal of the project is to support and enhance the growth and development of wineries and vineyards in the northern regions of the Midwest and New England. The project is working toward the following outcomes: • Double the production and sales of wines made from coldclimate cultivars. • Improve quality through better growing and winemaking practices, which will improve customer retention and drive repeat sales. • Establish unique regional marketing identities for areas that grow cold-climate cultivars. • Apply business and tasting room management practices that drive sales. • Transition from "startup" status to "sustained profitability." A major component of the project is education, both to communicate what is learned and to get feedback from producers about how the information has influenced their practices in the vineyard and the cellar. To reach parties in all 12 states that are involved, the Northern Grapes Project publishes a quarterly electronic newsletter and conducts webinars to provide an in-depth look at specific topics in grapegrowing, winemaking and marketing of cold-climate wines over the Internet. The project holds enterprise workshops and field days in each of the participating states to provide hands-on demonstrations and presents an annual Northern Grape Symposium to provide yearly summaries of the project's progress. The first symposium was held at the Cold Climate Conference in Minnesota in 2012; the second Industry Associations Partnering With the Northern Grapes Project • Connecticut Vineyard and Winery Association • New York Wine and Grape Foundation • Illinois Grape Growers and Vintners Association • Northern Illinois Wine Growers • Iowa Wine Growers Association • Northern New York Wine Grape Growers • Lake Champlain Wines • Scenic Rivers Grape and Wine Association • Massachusetts Farm Wineries and Growers Association • South Dakota Specialty Producers Association • Michigan Grape and Wine Industry Council • Upper Hudson Valley Wine and Grape Association • Minnesota Grape Growers Association • Vermont Grape and Wine Council • Nebraska Winery and Grape Growers Association • Western Iowa Grape Growers Association • New Hampshire Winery Association • Wisconsin Grape Growers Association took place in February during the Viticulture 2013 conference in Rochester, N.Y. Although designed as a five-year program, the Northern Grapes Project was funded with a $2.5 million grant through September 2013. The project team plans to submit a renewal for Wine Packaging by Naylor WPN is a premier supplier to over 2,000 wineries, and wine & spirits shops. Our automatic bottom wine carriers are the perfect sturdy solution for your retail sales! Wine Packaging by Naylor 4138 Vineyard Rd. Stewartstown, PA 17363 (800) 292-3370 sales@naylorwine.com Ask about discounts for Wine America & Ohio Wine Producer members. www.naylorpackaging.com Naylor Wine Cellars is a lifetime member of Wine America, Pennsylvania Wine Assoc., Ohio Wine Producers and the NY Wine & Grape Foundation. W IN ES & VI NE S MAY 201 3 91