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MARCH NEWS Consumers Move Up Price Ladder Wine survey results indicate ���psychological impact of recession��� has reversed S acramento, Calif.���Wine consumers are changing their purchasing habits according to Christian Miller, research director of Wine Opinions and proprietor of Full Glass Research,��who based his assessment on a pair of surveys completed by the Wine Opinions Consumer Panel. Miller presented his findings during a seminar at the Unified Wine & Grape Symposium. Several hundred industry professionals attended the consumer trends panel, where Miller revealed that consumer habits are bouncing back from recession levels. More people are purchasing wines in the $10-$20 price range than are cutting back on such purchases. In 2009, 5% of panelists surveyed reported buying $20 wines on a weekly basis; as of 2012 that figure had jumped to 9%, Miller said. The number of consumers who reported buying $20 bottles ���less often or never��� dropped from 40% 10:52 AM in 2009 Cherokee_Nov05.qxt 9/19/05 to 30% in 2012. By 2012, financially secure Several hundred attendees at the Unified Wine & Grape Symposium listen to the latest research about consumer wine trends. consumers were less likely to buy wines in the $6 and under price category than they were three years bewinesandvines.com fore. ���A lot of the psyLearn more: Search keywords chological impact of ���Consumers ladder.��� the recession on wine Page 1 buyers has been reversed,��� Miller said. The importance of value to consumers grew during the recession and remains high; nearly 60% of panelists claimed to believe that if you shop carefully you can find wines under $10 that are as high in quality as $10-$20 wines. ���Kate Lavin hauling precious cargo ��� 24 hour dispatch ��� Competitive rates ��� Personalized Service ��� Radio/Cell phone equipped ��� State-of-the-art equipment ��� Maximum payload capacity ��� Over 30 years in operation ��� References available ��� Fleet of over 200 trucks including Wine Tanks and Dry Freight Vans CHEROKEE FREIGHT LINES 5463 Cherokee Road ��� Stockton, CA 95215 Telephone: 209.931.3570 ��� or visit our website:www.gocfl.com 14 W in es & V i ne s M AR C H 20 13