Issue link: http://winesandvines.uberflip.com/i/112023
METRICS The Flash Report Complete flash data available to subscribers: winesandvines.com/flash Cabernet continues to lead flash offers Flash SiteS COMPARED FOR JANUARY Source: WinesVinesDATA, winesandvines.com/flash *Source: Compete.com, Dec. 2012 Cabernet continues to be king in the flash segment, but the websites do offer a small number of lesser-known varietal wines like Alicante Bouschet and Vignoles. In the past 12 months, WinesVinesDATA collected 5,387 offers for domestic wines, of which 1,435 (or 27%) were for Cabernet Sauvignon. Aside from the major varietals, and wine types such as sparkling or ros��, flash sites offered 134 wines made with 37 different varieties. In January, flash sites offered 383 wines, 100 of which were for Cabernet Sauvignon (64 of them Napa Valley Cab). The average retail price for a bottle of Napa Valley Cabernet offered in January was $86.92, and the average flash price was $65.18. ���A.A. Flash Offers by Varietal Flash Bottle Price by Varietal Flash Reseller No. of Domestic January Offers CellarThief Cinderella Wine Invino Last Bottle Wines Last Call Wines Lot18 The Wine Spies Wine Woot Wines Til Sold Out WineShopper 1,500 Average Flash Price (750ml) 5 5 69 18 75 33 27 37 56 31 Average Pageviews* Discount (000) $23.90 $33.24 $45.93 $22.72 $28.52 $31.59 $32.25 $20.10 $20.67 $18.54 41% 44% 38% 49% 39% 23% 28% 44% 50% 35% NA 16 275 24 53 300 38 745 351 160 Total domestic offers 12 months through January 2013 $40 900 944 678 600 0 Bottle Price Number of Offers 1,200 300 Average bottle price for domestic offers 12 months through January 2013 $50 1,435 564 426 $41 $40 $30 $26 $20 $23 $20 $18 $10 320 Syrah Zinfandel Chardonnay 0 Red Pinot Noir Cabernet Blend Sauvignon Source: WinesVinesDATA, winesandvines.com/flash Syrah Zinfandel Chardonnay Red Pinot Noir Cabernet Blend Sauvignon Source: WinesVinesDATA, winesandvines.com/flash Flash Discounts for a Sample of Pacific Northwest wines offered in January Discount Winery/Brand Region/ State Varietal Vintage Vineyard 16% Barons V Columbia Valley 33% Long Shadows Vintners Columbia Valley 35% Northstar Walla Walla 38% Seven Hills Winery Columbia Valley 40% Trisaetum Vineyards Willamette Valley 50% Magnificent Wine Co. Columbia Valley 55% Seven of Hearts Oregon 57% Plush Wine Co. Willamette Valley WA WA WA WA OR WA OR OR Cabernet Sauv. Merlot Red Blend Cabernet Sauv. Riesling Syrah Pinot Noir Pinot Noir Winery Retail Flash Winery Size Flash Site Price In Cases 2008 $45.00 $37.99 2008 $74.99 $50.00 2008 $29.00 $18.99 2010 $30.00 $18.48 2011 $39.99 $23.99 2008 $20.00 $9.99 2009 $37.98 $17.00 2010 $55.41 $23.75 1,700 Good Juice Direct 14,000Last Call Wines 15,000 WineShopper 14,000 Cinderella Wine 4,500Last Call Wines 600,000 Wines Til Sold Out 4,000 Velvet Palate 1,500 Wine Woot Source: WinesVinesDATA leading Flash sites Company Name URL Principals Affiliation Operation CellarThief cellarthief.com Gordon Palmateer Offers three wines daily. A portion of each sale is donated to charity. Cinderella Wine cinderellawine.com Gary Vaynerchuk Wine Library Releases one wine at noon and one at 9 p.m. M-F. Buys only from distributors. Invino invino.comTony and Danielle Westfall Good Company Wines Offers two to four new wines daily for 48-72 hours, or until the wine is sold out. Last Bottle Wines lastbottlewines.com Cory Wagner Blicker Pierce Wagner Wine Offers one wine until sold out. Merchants (BP Wine) Last Call Wines lastcallwines.com Michael Rockower Canals Hamilton Wine Store, N.J. Offers four to six wines per day, available until sold out. Lot18 lot18.com Philip James, Kevin Fortuna Advertising platform for wineries to sell directly to consumers. The Wine Spies thewinespies.com Jason Seeber, Brandon Stauber Sells one wine each day, 365 days per year. Wine Woot wine.woot.com David and George Studdert Amazon One deal daily M-F. Emphasizes interactivity. Winery controls price. Wines Til Sold Out winestilsoldout.com Joe Arking Roger Wilco (liquor store) Sells one wine at a time from midnight EST until sold out. WineShopper wineshopper.com Rich Bergsund, Mike Osborn Wine.com One new event per day, with one to five products. Source: WinesVinesDATA, winesandvines.com/flash 12 W in e s & V i ne s M AR C H 20 13