Issue link: http://winesandvines.uberflip.com/i/107279
METRICS Wine Industry Metrics Our Economic Indicators All Positive as 2012 Ends Domestic Wine Sales $500 Up 4% from 2011 $ Millions $450 $400 2012 2011 $350 2010 $300 $250 Jan Apr Jul Complete metrics data available to subscribers: winesandvines.com/metrics Oct Dec Source: Symphony IRI Group, Wines & Vines Off-premise sales, direct-to-consumer shipments and the Winery Job Index all grew in 2012, as confirmed by the December data for each of these metrics. Domestic wine sales in major retail stores reached $5 billion for the year; DtC sales neared $1.5 billion, and winery job activity hit an all-time high. The December Winery Job Index surpassed all other Decembers since 2007. The 2012 index average hit an all-time high, too. More information is available on these metrics and others at winesandvines.com/metrics. —J.G. Wine sales continued growing at retail in December, finishing a year of 6% growth for domestic table wines. Sales in December beat December 2011 by 4% and reached 6.3 million cases. Annual DtC Shipments Direct-to-Consumer (DtC) Shipments $240 $1.5 $ Millions $200 $160 2011 2012 $120 Up 23% from 2011 $1.0 2010 $ Billions $80 $40 $0 Jan Apr Jul Oct $0.5 Dec Source: Wines & Vines/ShipCompliant Model Direct-to-consumer shipments of wine finished 2012 on a very high note as sales grew 23% over December 2011 and boosted the 12-month total to $1.47 billion. 220 2012 Winejobs.com Index 2011 2010 100 60 Jan Apr Jul Oct Dec Source: Winejobs.com Double-digit increases in both the December Winery Job Index and the 12-month index reflected an optimistic hiring year for the wine industry. 10 W in es & V i ne s F E B R UARY 20 13 2011 2012 DtC shipments have stepped up steadily during the past three years, finishing 2012 with nearly $1.5 billion in sales for a 10% gain in value. Volume grew 8% for the year, while the average bottle price increased from $37.63 in 2011 to $38.42 in 2012. An especially strong December saw 23% sales growth over December 2011. Up 13% from 2011 180 20 2010 Source: Wines & Vines/ShipCompliant Model Winery Job Index 140 $0