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FEBRUARY NEWS DESIGN P LAN N I N G MANAGEMENT S teve J WINERY PRODUCTION HOSPITALITY ESTATES ohnson Gift basket retailer Harry & David is now selling wine under its own label and hopes to reach 5,000 cases in 2013. STRATA A P www.STRATAap.com A R C H I T E C T U R E S T R A T E G I C D E S I G N ARCHITECTURE BRAND B R A N D D E V E L O P M E N T S T U D I O DEVELOPMENT www.strataap.com GovtLiaison_Dir08 S O N O M A, C A L I F O R N I A 11/29/07 2:00 PM 7 0 7. 9 3 5. 7 9 4 4 TTB LABEL APPROVALS Low per-label costs Gov't. Liaison Negotiations or Footwork Reasonable Hourly Rates TRADEMARK SEARCHES As Low as $185 Your trade names or designs are searched at the U.S. Patent Office to help establish valuable ownership or avoid costly legal liability. Over 100 years' total staff experience handling every government liaison need for industry. Phone or write for details. 200 N. Glebe Rd., Suite 321 Arlington, Virginia 22203 Phone: (703) 524-8200 Fax: 525-8451 TOLL-FREE 1-800-642-6564 Major Credit Cards Accepted www.trademarkinfo.com Since 1957 20 W in es & V i ne s F E B R UARY 20 13 Gift Basket Firm Launches New Oregon Wine Label Move comes as sales figures escalate statewide Pag M edford, Ore.—While the Oregon wine industry toasted news that the state's wineries shipped more than 2 million cases of wine last year, the staff at Harry & David Holdings Inc. were packing gift baskets with a line of wines that promise to further boost shipments. In business since 1934 and based in the southern Oregon city of Medford, Harry & David made its reputation selling gift baskets and is now selling its own brand of Southern Oregon wines through an arrangement with Medford vintner Pallet Wine Co. winesandvines.com Learn more: Pallet winemaker Search keywords Linda Donovan is "Gift baskets." making the wine for Harry & David, which is bottling it under its own name and license. "We've been offering other labels, but we decided it was time for us to offer our own label from an Oregon-based company," Pete Kratz, executive vice president of operations for Harry & David, told Wines & Vines. "Our roots are from Oregon, with our pears.... So it was a natural fit for us." Harry & David has long offered a selection of Northwest wines, including offerings from King Estate, Adelsheim Vineyards, L'Ecole No. 41 and Chateau Ste. Michelle. The growth in wine production "Our roots are from Oregon....So it was a natural fit for us." —Pete Kratz, Harry & David in Southern Oregon made tapping into local grapes a logical progression. Southern Oregon wineries produced 1.6 million gallons of wine in 2011, according to a recent report by the Southern Oregon University Research Center, up from 1.3 million gallons in 2010. The production contributed to total state shipments of more than 2 million cases in 2011. "We're not the first blazing a trail for great Oregon wine, but it's nice that we've got that reputation out there and we can build on that reputation," Kratz said. "We think we're going to have pretty significant exposure." Wines include a red blend made from Merlot, Cabernet Sauvignon and Carménère, as well as single-variety wines including Gewürztraminer, Sauvignon Blanc and Viognier as well as reds Merlot, Syrah and Tempranillo. Prices range from $15 to $35 per bottle. —Peter Mitham