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FEBRUARY NEWS California Wine Exports in 2013 Wine Institute's global promotions continue in the new year S an Francisco, Calif.—In 2013, Brent Shortridge hopes to open two or three new export markets in Asia for Anders-Lane Artisan Wines, the 120,000-case wine producer and marketing company whose seven brands include Waterstone Winery and Mandolin Wines. This fall, the partner at Anders-Lane traveled to six Asian cities to strengthen sales in areas where Waterstone already has distribution and to expand the reach of Mandolin Wines, which features varietal wines from the Central Coast. The trip was part of a trade mission organized by the Wine Institute to include two cities where the organization is seeking broader recognition for California wines (Shenzhen, China, and Ho Chi Minh City, Vietnam) as well as a handful of recognized trade partners (Hong Kong; Seoul, South Korea; Taipei, Taiwan, and Tokyo, Japan.) Of the countries visited during the tour, Vietnam saw the steepest increase in U.S. winesandvines.com Learn more: wine exports, with a 53% increase in U.S. Search keywords dollars from 2011 to 2012. The starting "Exports Vietnam." number was much lower, however; in 2012 U.S. wine exports to Vietnam were valued at $19.4 million. In 2012 Vietnam reduced its duty on imported wine to 55%. As recently as 2005 the country had an 80% duty. Australia and Brent Shortridge greets guests at a tasting in Ho Chi Minh City, Vietnam. Chile are vying to claim market share in the country, which is experiencing growth in its upper and middle classes. In emerging markets like Vietnam, Shortridge said, consumers are experiencing California wine for the first time. "Ho Chi Minh City, in Vietnam, is a market seeing some growth in the California wine business," he said. "People are committed to coming to the show. —Kate Lavin Trade show returns after three years S tuttgart, Germany—Organizers claim the Intervitis Interfructa exhibition held outside Stuttgart is the world's No. 1 international trade fair for the production of wine, fruit, fruit juice and spirits. Innovations are part and parcel of Intervitis Interfructa 2013. The technology trade fair happens only every third year— this year April 23-27—and features the latest equipment, supplies and services for the international wine industry. Topics for the accompanying conference include wine marketing, the latest developments concerning winegrowing technology and enology, sustainable production, ecology, wine and architecture, tourism and EU wine market policies.International Organisation of Vine & Wine and the German Winegrowers Association sponsor the event. 18 W in e s & V i ne s F E B R UARY 20 13