Issue link: http://winesandvines.uberflip.com/i/107279
METRICS The Flash Report Wineries continue to enter flash market Flash SiteS COMPARED FOR DECEMBER Flash Reseller No. of Domestic December Offers CellarThief Cinderella Wine Invino Last Bottle Wines Last Call Wines Lot18 The Wine Spies Wine Woot Wines Til Sold Out WineShopper Average Flash Price (750ml) 4 7 207 7 84 55 25 55 58 25 Nearly four times as many wineries had wines offered through flash sites in December 2012 than in January 2011. The 382 unique U.S. wineries with offers in December 2012 represented the highest monthly total since WinesVinesDATA first started tracking flash offers. In other flash news, Lot 18 announced it would lay off 25 employees and is shifting from being just a flash site to operating a wine club. Lot 18 had once led the flash market by offers but has since slipped behind Invino and Wines Til Sold Out. Cellar Angels announced a flat fee of $10 for all ground shipping regardless of the size of wine order. Salon.com and The Wine Spies announced they would partner on an online wine store that will offer a wine picked by The Wine Spies every day. —A.A. Average Pageviews* Discount (000) $22.49 $31.30 $27.40 $32.36 $32.97 $32.04 $25.97 $20.62 $21.15 $16.05 Complete flash data available to subscribers: winesandvines.com/flash 45% 39% 40% 48% 38% 28% 30% 39% 52% 40% NA 16 275 24 53 300 38 745 351 160 Source: WinesVinesDATA, winesandvines.com/flash *Source: Compete.com, Dec. 2012 Unique U.S. Wineries With Offers 400 2011 January 2011 through December 2012 2012 350 Unique Wineries 300 250 200 150 100 50 0 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Source: WinesVinesDATA, winesandvines.com/flash Flash Discounts for a Sample of Cabernet saugvignon Offered in DECember Discount Winery/Brand Region/ State Varietal Vintage Vineyard 24% Amavi Cellars Washington 33% Heitz Wine Cellars Napa Valley 33% Dunham Cellars Columbia Valley 41% Arroba Winery Sonoma 44% Force of Nature Central Coast 48% Atlas Peak Napa Valley 58% Thumbprint CellarsAlexander Valley 67% Michel-Schlumberger Dry Creek Valley WA CA WA CA CA CA CA CA Cabernet Cabernet Cabernet Cabernet Cabernet Cabernet Cabernet Cabernet Sauv. Sauv. Sauv. Sauv. Sauv. Sauv. Sauv. Sauv. 2009 2005 2009 2009 2009 2007 2010 2009 Winery Retail $26.33 $224.99 $59.99 $45.00 $30.00 $95.75 $45.00 $75.00 Flash Winery Size Flash Site Price In Cases $20.00 $149.99 $39.99 $26.49 $16.95 $50.00 $18.99 $24.99 8,600Lot18 40,000Last Call Wines 15,000Last Call Wines 15,000 Wine Spies 1,000 Prince of Wine 250,000 Wine Woot 4,000 Wines Til Sold Out 10,000 Wines Til Sold Out Source: WinesVinesDATA leading Flash sites Company Name URL Principals Affiliation Operation CellarThief cellarthief.com Gordon Palmateer Offers three wines daily. A portion of each sale is donated to charity. Cinderella Wine cinderellawine.com Gary Vaynerchuk Wine Library Releases one wine at noon and one at 9 p.m. M-F. Buys only from distributors. Invino invino.comTony and Danielle Westfall Good Company Wines Offers two to four new wines daily for 48-72 hours, or until the wine is sold out. Last Bottle Wines lastbottlewines.com Cory Wagner Blicker Pierce Wagner Wine Offers one wine until sold out. Merchants (BP Wine) Last Call Wines lastcallwines.com Michael Rockower Canals Hamilton Wine Store, N.J. Offers four to six wines per day, available until sold out. Lot18 lot18.com Philip James, Kevin Fortuna Advertising platform for wineries to sell directly to consumers. The Wine Spies thewinespies.com Jason Seeber, Brandon Stauber Sells one wine each day, 365 days per year. Wine Woot wine.woot.com David and George Studdert Amazon One deal daily M-F. Emphasizes interactivity. Winery controls price. Wines Til Sold Out winestilsoldout.com Joe Arking Roger Wilco (liquor store) Sells one wine at a time from midnight EST until sold out. WineShopper wineshopper.com Rich Bergsund, Mike Osborn Wine.com One new event per day, with one to five products. Source: WinesVinesDATA, winesandvines.com/flash 12 W in e s & V i ne s F E B R UARY 20 13