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4 WINES&VINES Collector's Edition TABLE OF CONTENTS PUBLISHING INFORMATION: Volume 99 Number 12 Wines & Vines, ISSN 043-583X, a member of Wine Communications Group, Sonoma, Calif., is published monthly. Periodicals postage paid at San Rafael and at additional mailing offices. Reproduction in whole or part without permission is prohibited. Wines & Vines does not assume responsibility for unsolicited manuscripts or materials. Contributors are responsible for the proper release of proprietary and/or classified information. Wines & Vines is distributed through an audited circulation. SUBSCRIPTION RATES: U.S., $38; Canada/ Mexico, $48; All other countries, $85 (for airmail add $85). POSTMASTER: Send address changes to: Wines & Vines, PO Box 1649, Boulder, CO 80306-1649. 8 Question of the Month 10 Editor's Letter 146 Advertiser Index METRICS 12 Stronger Growth in Sales, Hiring. NEWS 14 Top Stories Officials say Elouan labels misleading. 21 Regional News 138 Eastern News Michigan winery's Rieslings win international honors. PRODUCTS 24 News Grape sorting robot, premium wire hood for sparkling wine and new label materials. COLLECTOR'S EDITION 28 Wine Industry Game Changers The people, technology, equipment and innovations that changed the North American wine industry over the past 100 years. 68 Stick With What Works Nine of the most important lessons on how winery owners and winemakers can ensure a winery's success. By Andy Starr 72 Why You Should Take the Sustainable Journey How pursuing a sustainable approach to wine grapegrowing — be it conventional, organic or biodynamic — is best for profits and the environment. By Clifford Ohmart 74 Staying in Touch from 5,000 Miles Away Throughout its history covering winemaking and grapegrowing, Wines & Vines has remained a voice to respect in all the hubbub. By Hugh Johnson 76 Reflections From a 50-year Vineyard Meander What has changed and what hasn't changed in the past five decades of grapegrowing. By Richard Smart 78 100 Years of Covering the Wine Industry As the North American wine industry evolved and expanded, so did Wines & Vines. By Tina Vierra WINEMAKING 94 Technical Spotlight: The Hess Collection Winery Extensive renovation of historic cellar in Napa Valley enhances red wine production and the visitor experience. By Jim Gordon 100 Product Focus: Basket Presses A timeless piece of winemaking equipment that has evolved to serve small and large wineries producing wine at all price points. By Stacy Briscoe 94 28