Wines & Vines

December 2018 Collectors Edition

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METRICS 12 WINES&VINES Collector's Edition Off-Premise Sales IRI Channels MONTH November 2018 $808M November 2017 $782M 12 MONTHS November 2018 $9,026M November 2017 $8,871M MONTHLY SALES U.S. Wine Sales MONTH November 2018 $4,350M November 2017 $4,107M 12 MONTHS November 2018 $47,621M November 2017 $45,874M MONTHLY SALES 3% 2% 4% 6% Direct-to-Consumer Shipments MONTH November 2018 $416M November 2017 $417M 12 MONTHS November 2018 $2,981M November 2017 $2,659M MONTHLY SHIPMENTS 12% Source: bw166.com, Wines Vines Analytics. Domestic table and sparkling wine sales on-premise and off-premise. Source: Wines Vines Analytics/ShipCompliant by Sovos. 2016 $ Millions $500 $450 $400 $350 $300 $250 $200 $150 $100 $50 Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov 2018 2017 2017 2016 $ Billions $4.5 $4 $3.5 $3 $2.5 Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov 2018 2017 2017 2016 Source: , Wines Vines Analytics. Domestic table and sparkling wine sales in multiple-outlet and convenience stores, four weeks ended Dec. 2, 2018. $ Millions $1,000 $800 $600 $400 Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov 2018 2017 2017 2016 <1% TOTAL WINE SALES $ Millions 2017 2018 Change % Change Domestic Table, Sparkling & Imported Bulk $45,874 $47,621 $1,747 4% Packaged Imports & All Other Wines $21,807 $23,506 $1,699 8% Total Wines $67,682 $71,127 $3,445 5% Source: bw166.com, Wines Vines Analytics. Consumer expenditures for all wines on-premise and off-premise, 12 months through November 2018. Excludes cider. Key Indicators Complete data is available at winesandvines.com/metrics. U .S. wine sales strengthened in Novem- ber, market research firm bw166 re- ported, rising 6% to $4.3 billion. The growth underscored positive trends bw166 has noted in recent months, and occurred in ad- vance of what's typically the strongest period of the year for wine sales. Domestic table wine sales increased nearly 6% to $4 billion while sparkling wines gained just 2% in the month. Bulk wine sales were flat, reflecting lower demand as wineries sought to manage do- mestic wine supplies following a bountiful harvest. Total volume didn't grow as fast as sales value, however, rising 4% in the month to more than 27 million cases. The phenomenon points to a more discerning consumer: willing to spend but selec- tive when it comes to purchases. A similar trend was evident in the latest 12 months, with the value of domestic wine sales rising 4% to $47.6 billion versus a 3% gain in case volumes. While sales of packaged imports in- creased 8% in the period, domestic wines led in actual dollar terms with a gain of $1.7 billion. Together, the categories drove total wine sales in the U.S. to $71 billion, 5% higher than a year ago. —Peter Mitham U.S. Wine Sales Winery Job Index MONTH November 2018 183 November 2017 190 12 MONTHS November 2018 337 November 2017 315 MONTHLY INDEX 7% U.S. Wine Sales Rise 6% in November Source: winejobs.com Winejobs.com Index 500 400 300 200 100 0 2018 2017 Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov 2017 -4%

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