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JANUARY NEWS Canada Uncorks Export Funding Grant encourages sales overseas R 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 ichmond, British CoCanadian Wine Exports lumbia���Lulu Island Winery, home of $45M China House during the 2010 Winter Olympics, $40M Other was the setting for an an- $35M Asia-Pacific 10 nouncement in November of United States $160,000 (all figures Canadi- $30M an) in federal funding to help $25M Canada���s wineries break into $20M international markets. Canada is a minor sup- $15M plier to the world���s wine $10M cellars, but export markets have been important in rais$5M ing the country���s profile as 0 well as diversifying markets for vintners. Canada exported $40.8 million worth of wine in 2011. The new funding, part of the federal government���s $88 million Agri Marketing Program, will support diversification into export markets. B.C. exported approximately $5.9 million worth of wine in 2011, a fraction of the $26.4 million of wine that Ontario shipped overseas the same year. ���The AMP money really allows us...to start laying the groundwork and start making the relationships,��� said Miles Prodan, executive director of the B.C. Wine Institute. Administered by the Canadian Vintners��� Association, the grant follows a $190,620 award made under winesandvines.com the same program in 2011. The funding is Learn more: Search keywords matched by the wine industries in British ���Canada exports.��� Columbia, Ontario and Nova Scotia, which will also advise on the use of the funds. Prodan said the B.C. industry is contributing approximately $50,000 to the program. The cash will be used to facilitate visits to B.C. by trade representatives and media from Hong Kong, New York and the United Kingdom. Canada���s biggest trading partner, the United States, is also the primary destination for its wine, but Asia is rapidly gaining ground. Since the recession of 2008-09, the Asia-Pacific region has become a significant destination for Canadian exports. China is Canada���s largest export market after the U.S., and the past year saw Asia edge out the U.S. as the largest trading partner for British Columbia. The dollar value of Canada���s wine shipments to Asia have more than doubled postrecession and now rival those to the U.S. Canada���s biggest trading partners in Asia���the so-called AsiaPacific 10���bought $18.2 million worth of Canadian wine in 2011, a fraction behind the $18.4 million of wine that Canada shipped to the U.S. the same year. ���Peter Mitham SEE US AT UNIFIED, BOOTH #1036 22 W in e s & V i ne s JANUARY 20 13